I AM PAUL WILSON

79. Listed in Hong Kong by the end of June this year, the domestic sports brand 361 ° finance approximately 18.1 billion Hong Kong dollars, part of which funds for children’s clothing business starting next year. Nike Shox NZ

ANTA CEO Ding Zhizhong the recent interview in public, said: ”We will launch Anta Nike Shox R4
KIDS (Children’s) brand, new products will be on sale the first quarter of next year, is currently in the recruitment and team building frame stage. ”
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In fact, seven wolves, Cornell, Anta, special steps, and many other well-known local children’s clothing adult shoes and apparel brand in the ”New Army” played an important role. According to incomplete statistics, children’s products compete in the domestic market, sports, leisure clothing brand has reached more than 200.

Local companies competing to push the children’s clothing brand
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Into the post-crisis era, the first Chinese sports goods market is ”foreign retirement Association’s” situation. ANTA CEO Ding Zhizhong told reporters, will launch the Anta KIDS (Children’s) brand, new products will be on sale the first quarter of next year. ”Anta KIDS” located in the middle market, with the current ANTA different stores, ”Anta KIDS” will open up sales channels, but the flagship stores in major cities will be branded with the current ANTA Adult mixed sales. white nike shox

In fact, in Jinjiang, footwear giants to enter the children’s shoe market is not the first ANTA, early last year, 361 ° to enter the field of announced domestic shoes. It is understood that in recent years, production of 361 ° has been sporadic shoes. Under the scheme, children’s clothing brand will be the focus of 361 ° into the development later this year listing the cause of one of the market to raise funds for children’s clothing brands for 9% of the development and expansion.

And 361 °, Anta different, special steps to enter the market adoption of children is nike shox
”a borrowed boat” strategy, as early as 2006, special steps with the United States signed a cooperation agreement Disney, with Disney’s ”curve” into the children’s shoes and apparel market . After several years of market operation, especially children’s shoes step has now become the market of a ”dark horse.”

Corps gathered to promote children’s clothing magnate shuffle

In recent years, in the domestic apparel market, men, women, casual wear, etc., especially the sports brand, the competition is very intense. And with the depth of this financial crisis, both domestic brands and international brands, and in the elimination rate of a variety of marketing channels is more fierce than ever. However, in children’s wear market, although there is competition, but relatively little more than ”nice view here.” In fact, so far the children’s wear market has not formed such as men, women, nike shox shoes
casual wear, sportswear, as the national brand, brand concentration is not high. It is why more and more newcomers see an opportunity, especially those associated with the shoes and apparel industries.

Furthermore, children’s clothing market there are many places to be improved, which entered children for the sports apparel market provides an opportunity. Relevant data show that 50% of China’s current market share of children is an international brand occupied 70% of the domestic non-brand children’s clothing business in the state, while the lack of a clear position, most of the enterprise into a low level, homogeneity and price competition in a quagmire war being.

Stakeholders that (for some reason inconvenient disclosure of their identity), the Chinese market too much, perhaps all grades of enterprises can find their place, but the Chinese children to learn to become a brand leader in fashion and taste, rather than follow the trend of imitation, into a cycle of homogeneous competition. With the Corps gathered from various quarters battle, everyone becomes more rational and mature, which also contributed to the domestic competition in the market to upgrade children’s wear, children’s clothing brand management, the time has come.

78. Recently, the salt in Dagang District, National Development and Reform Commission of the exhibitors received an invitation, the town will serve as the shoes feature a small industrial town, named Shanghai World Expo 2010 China Pavilion nike shox shoes
exhibition of small towns.

In recent years, Dagang, the rapid development of economy and society, has won the ”National Advanced Unit of civilized villages and towns,” ”National Afforestation Pokka Township”, ”National Model Town of small towns” and ”national investment environment hundred towns,” ”Spark Model Town, Small Town,” ”Provincial nike shox
Environment and Economic Development Model Town”, ”Provincial Health Town”, ”Provincial Civilized Town”, ”small town on New Model” and so on. Successfully held in 2007, ”China’s Yancheng Shoe Machinery Expo”, the first major exhibition to open first of its kind organized by township, white nike shox

Prominent town industrialization, urbanization, and new rural construction, re-building of the town grasping characteristics, characteristics of work has been in the forefront. As one of the key towns in the town and salt Yancheng District, one of the seven tourist towns, vigorously implement the ”one industry is particularly strong, multi-industry follow-up, special catch-up, industrial shangxingzhen” strategy, shoe black nike shox
machine industry has been considerable development of the city in 2004 was listed as one of the top ten industry clusters. Ooka shoe machine industry to shore up the sound and fast economic and social development of the town, town popular live prosperous, trade and prosperity, the city’s best small towns. The city’s first three-star hotel in Wolong Township, Holiday Inn has become the ideal place to host guests, Nike Shox R4
farming supermarkets, the Grand People supermarkets, hypermarkets and brand-name Trust-Mart stores in Wenzhou have settled in Dagang, honest business street initial success, Dagang radiation surrounding towns have become the economic, cultural, commercial, medical center. Shoe Machinery was listed as state-level Spark Program pillar industries and the town into a national demonstration area of township enterprises, the National spark technology intensive zones. Shoe machine industry continually gave birth to high technology and high added value new products, new products, shoes more widely used in automotive interior, medical machinery, and many other industries and fields. Has developed a new product development and production of 35 national and provincial high-tech products 26, 84 Cheap Nike Shox
national patents, national, provincial ”Spark” ”Torch Plan” 150 products, 3 enterprises through the ISO9000 international quality system standard of proof, name top row of shoe machinery industry of Taiwan Sui Hing became the first domestic enterprise through the EU CE certification. The country as long as the shoe companies to have big shoes Gang Product. Ooka shoes has become the most manufacturing enterprises regional clusters, with the most high-tech products, the export of most of Nike Shox NZ
China’s largest production and export base. Products are exported to the United Kingdom, Germany, the United States, Japan, Italy, Russia and Southeast Asia more than 40 countries and regions.

77. To ”Made in China, the world cooperation” as the theme of the commercials, recently started in the U.S. Cable News Network (CNN) and other global mainstream Nike Shox NZ
broadcast media. 30 seconds of time, stressed that China-made products in the United States of sports science, the European fashion, from Silicon Valley software Cheap Nike Shox
engineers around the world and the wisdom, ”MADE IN CHINA” turned ”MADE WITH CHINA” (China co-manufacturing). Just from the ad itself, the surface appears to have the situation right idea.

And the subject is able to trigger hot media, and more not because of advertising itself, and the Ministry of Commerce began an unprecedented first time in this form to Nike Shox R4
strengthen dialogue and communication with the world the ability to ”Made in China” name. According to reports, this ad produced more than 1 year, that is, it is spur of the moment in the financial tsunami sweeping the world trend to Cuikulaxiu the occasion, which lasted long, which shows those in charge of the pains and care.
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Chose the time of the financial tsunami nodes, production and dissemination of such advertising messages, in my opinion, and ”Made in China” is at a turning point in the relevant time. Resurgence of trade protectionism is, while ”China” throughout the world, although a long time, but word of mouth how a ”poor” Zile? ”Made in China” exports are facing new challenges. At the same time, in the new international political white nike shox
and economic situation, China’s position has become increasingly important, so-called ”Beijing Consensus” is a larger field to win respect. When this occasion, the remodeling ”Made in China” image, not only help ease the financial crisis and trade protectionism, China’s exports under the hardship, but also there is a different take advantage of ”great nation” Sailing declaration means goodbye to old Amon. nike shox

However, comments that the Ministry of Commerce launch overseas promotion, displaying the ”Made in China” soft power, there are over-exaggerated. The so-called ”soft power”, according to what the definition of Joseph Nye of Harvard University, refers to a country by attracting and persuading other countries to follow your goals so that you get what you want the ability, which includes national cohesion, culture is generally accepted level and participation in international organizations and so on. In this sense, the commercials that promote the integration of the European and American scientific and technological fashion ”Made in China”, confirms that a certain nike shox shoes
degree of ”culture is generally accepted level”, unfortunately, he advertised ”to be recognized,” the European and American scientific and technological fashion culture.

That is, even if this beautifully produced commercials, has not changed, ”China” in the middle and lower reaches of the reality of the global industrial chain, it is more just to show the soft power of Europe and the United States. So, it is in the end want to show? Addition to the ”world cooperation”, more well established on the basis of ”Made in China” is not the declaration of poor quality low-end.

But the problem is presented in advertising shoes, refrigerators, MP3, and well-known brand sweater, was criticized by overseas experience, ”China” the representation of product? A well-known brand of sports shirts, just use cheap labor in China, its quality and style of the brand itself as the credibility of its own security. Really widely criticized by some ”Made in China” and its own brand. Uproar caused by several food safety, for example, it led to the ”Made in China” crisis, more Chinese OEM Ho Chi times sweater? ! Since the ”Made in China” reputation is lost in this, why not face it commercials, but there are some overseas had to make a fuss about the product degree of recognition?

In addition to food safety, product quality itself, ”China” was also long been criticized for lack of corporate social responsibility issues. Lack of corporate social responsibility to ”sweatshop” allegations of the most typical, its production build welfare and security in the absence of cheap labor, based on its poor working environment, ruin China’s image a lot. In addition, the production of pollution has also been growing concern about the establishment of corporate social responsibility, environmental protection, need speed ahead. After all, ”Made in China” needs a Fenghuang Nie.

In this regard, the surface of the global creative commercials the Ministry of Commerce, avoided the contentious and the source of these fundamental, in fact, the first position in the advertising appeals on the problems, so there is fear that it is difficult to move the world, to enhance the ” Made in China ”real image of the role.

After all, the global mainstream media in those ads are costly, we make the financial effort (ultimately the taxpayers money) have more value, we can not consider it relevant and practical results. Based on above, the Ministry of Commerce of the global advertising film seems to be a change of thinking, face the ”Made in China” facing the core dispute, to tell the world that it is accelerating change their own, safe, environmentally friendly and not so much ”blood and dirt . ”

Of course, the commercials are not blowing hot air. Behind the need to ”Made in China” really worked hard to rebuild credibility and win the world reborn.